Investment in SPARTY marks the first venture capital investment by L’Oréal in Japan

L’Oréal’s corporate venture capital fund BOLD (Business Opportunities for L’Oréal Development) announces a minority investment in Japanese beauty startup SPARTY, Inc. This investment in SPARTY marks the first venture capital investment by L’Oréal in Japan.

Based in Tokyo, SPARTY has successfully created a D2C business model grounded in personalized beauty, with brands such as Medulla in haircare and Hotaru in skincare. This unique business model enables consumers in Japan to enjoy both a personalized product and a personalized consumer experience.

“Japan is one of the most sophisticated and influential beauty markets. In Japan, personalized consumer experience is highly valued, and we are seeing new trends and innovations when it comes to personalization, especially in beauty. We are thrilled to be partnering with SPARTY, a pioneer in personalized beauty as well as a game-changer within Japan’s growing D2C market,” said Jean-Pierre CHARRITON, Chief Executive Officer of L’Oréal Japan.

“With SPARTY’s proven track record in personalization and L’Oréal’s leadership in the worldwide beauty market, we are confident that we will be able to embark on the next chapter of our growth journey and scale our business even further, both in Japan and overseas, to the fullest potential,” said Yosuke MIYAMA, Founder and CEO of SPARTY Inc.

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Abhay Tiwari

Social Entrepreneur | ScientistPage Inc. | Tokyo Institute of Technology